INDIGOFERA connects the past with the future, embodying a playful and timeless aesthetic that resonates as much today as it did in the 50s. Each garment occupies a unique design space between classic and contemporary, crafted from enduring fabrics that maintain their cut and silhouette over time. PRIMA represents quality and is achieved through meticulous craftsmanship and the finest materials. The brand emphasizes living life fully, with PRIMA garments designed for adventure and longevity, reflecting a guaranteed assurance of durability and style. Since its founding in 2009 by Mats Andersson, INDIGOFERA's success relies on vital relationships with creative collaborators, fabric producers, tailors, retailers, and customers. The brand also recognizes the intimate connection between denim and its wearers, promoting the idea that each garment becomes a unique part of the wearer’s heritage. The essence of INDIGOFERA garments lies in the high-quality fabrics, primarily woven and milled in Japan, highlighting the importance of material in their design philosophy, exclusively for them in Japan.