Kojima, in Okayama Prefecture, is famous for its denim production. MOMOTARO JEANS originated here, featuring “TOKUNO BLUE,” a deep indigo color created through multiple dyeings. Momotaro jeans are made with care, focusing on dyeing, weaving, sewing, and material selection, all by skilled Japanese artisans. Every day experiences will leave a mark on the TOKUNO dyed jeans as proof of your life. They aim for the highest quality and use Zimbabwe cotton, which enhances the jeans. Hand-harvested cotton ensures a soft touch and comfortable fit while remaining durable. Japan’s natural indigo, “Japan blue,” has been cherished for generations. Momotaro’s “TOKUNO BLUE” reflects expert craftsmanship and advanced dyeing techniques. This dark indigo color captures the essence of the deep Seto Inland Sea, allowing the jeans to age and fade uniquely. MOMOTARO JEANS takes pride in its factory and artisans. They strive to pursue the "real thing," support Jeans Street and Kojima, and preserve the beautiful Seto Inland Sea while innovating and preserving tradition.